× Maximize the growth of your business by redesigning your website now! Get your business to the next level!

'Wander'- Mobile Application Design

A platform for Travelers, Tourists and Hikers.- Concept

What is 'Wander'?

Wander Records your path. This app is crafted in a sense that it helps Travelers, Tourists,Hikers and Newcomers in the city to wander freely wherever they want from an initial start and then guides them back right at home whenever they want.

Why do we need 'Wander'?

The marketplace is flooded with navigational guidance products. The relevance of 'Wander' Shines when it comes to A to B interaction between a user and the app. You don't necessarily have to input any addresses, Mark any spots. Just walk to the point you wanna come back to after wandering around an unknown city, town or any location for that matter and let the app do the hard lifting.

How did I come up with 'Wander'?

The original idea is inspired by a product designed by my Mentor and a very good friend, Denislav Zhelyazkov (A digital platform that helps a user find Parking spots available in Bulgaria). This was my lead to design something in a sense that serves a sense of purpose within the borders of 'Navigational Infrastructure.'​​​​​​​

Defining Strategy and Scope

The thing that had my focus the most was not to create a strategy that just ends up being just another Navigation Platform. I had to strategize beyond that. Create a mental map that isn't limited to something generic at best.

Few questions I had to answer myself as a designer myself included:

  • Does it create a value loop? - Meaning Would a product like this be useful to both consumers and generating value to the company as well?
  • Is it viable enough? Could Something like this be pulled off in a real world? Would it just remain a concept or could it potentially be designed by someone if needed?

Information Architecture

The structure could also be viewed following the given link.


User-Persona and Story

My role as a designer

'Wander' remains to be just a concept for now. My role was broadly limited to craft the identity, Experience and the Visual language of the product. This case study was completed in the April of 2018.


I wanted to design a visual language that was fun and fresh. When the word 'Wander' itself crosses my mind, I think about Hot air balloons for some reason. So that exactly what I did and made a 'Location-pin' shaped as Hot air balloon. Clever innit?

User Experience and Interface

Creating an experience for a product like this by no means was an easy task. I had to improvise a lot! Think a lot and craft an experience that made perfect sense and did justice to my vision.

Main Functionality and Purpose

Once the user Walks to the point/location he wants to come back to. The app locks his position till he wants to come back to the same spot after wandering. That provides a sense of security to a user that he wouldn't be walking back to the wrong location. Once he is done wandering he's given an option to choose between starting a new wandering session or going back to his starting location.

Below is a prototype window of the feature in work.

Other Important Features and Infrastructure

a. Whilst researching and mapping Competitor analysis. One of the biggest feature requests people had in the other products was to figure out how the weather conditions are like on the particular set of days. Now, this was such an open opportunity and I had to implement this feature set in a sense that it doesn't crowd the infrastructure but also averted a user from switching apps just to check the weather.

  • "A good UXD figures what other products user uses before and after using your product and tries to enable the feature set in the design"

Below is a prototype window of the feature in work.

b. Another feature set I wanted to add in the experience was an ability to Save attractions/location a user fancies along their wandering process. The idea was to give a user freedom to choose what places he might want to come back to once he goes back home after wandering. Be it restaurants, hotels, Bars, Shopping malls etc.

Below is a prototype window of the feature in work.

c. Next in line was to provide a user a freedom to use the screen as he fancies it. Creating and Saving attractions/locations could have flooded the screen real fast, So I added an interaction for a user to turn the visibility off and on for the icons of the 'Saved Attractions'.

"Good user experience says from a user perspective that: Give me what I want, If I need more I'll ask for it" Below is a prototype window of the feature in work.

d. The User could also just swipe up from the home screen to search for the recently saved attractions and could just tap on the little mascot icon at the bottom if he wishes to expand the real estate of the map.

Below is a prototype window of the feature in work.



If provided more feasibility 'Wander' could potentially prove to be a groundbreaking product among travelers, hikers, tourists and similar set of target audience. The marketplace could really use a real-world product like this.I am sure that a platform like this would form a beautiful and productive value-loop all around.